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REFINED | DESIGN

About

01 about

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Hi, I'm Ally. Welcome to my page. ​

 

I’m a UI/UX design specialist based in the vibrant city of Cape Town, South Africa, after spending the past two and a half years living and working in the United Kingdom.​

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With over ten years of experience in corporate marketing for premium brands such as Jaguar, Land Rover, and Apple, I’ve honed a unique approach to creative problem-solving. This mindset now guides my design collaborations and projects. Along the way, I’ve earned recognition in the digital space, completed a post-graduate degree, and most recently, achieved a 90% average in an online UX Design course. My passion lies in creating refined, user-centred interfaces that elevate the user experience.

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Intentional, well-crafted design has the power to transform brands and drive business growth by telling a relevant story — ultimately deepening engagement and building brand loyalty. After all, isn’t that what we're all striving for? With mobile devices now accounting for a significant portion of global web traffic, mobile optimisation and responsive design should be at the heart of your brand’s online presence and user experience.

 

Feel free to reach out if you're looking to create clean, user-friendly, and functional designs — whether it’s digital spaces, products, or visually compelling brand and graphic design solutions. Together, we can craft experiences that not only look great but also make people's lives easier. I'm always open to new projects, whether part-time, full-time, or collaborative ventures.

Skills & Services

02 skills & services

USER CENTERED DESIGN

VISUAL DESIGN 

BRANDING + IDENTITY

BRAND MESSAGING

WIREFRAMING

INTERACTIVE PROTOTYPING

USER ANALYSIS + TESTING

DATA ANALYTICS + VISUALISATION

RESEARCH + AUDITS

03 brand portfolio

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[APP DESIGN]

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[CONFIDENTIAL]

Makro Background.png

[APP DESIGN]

Makro.png

[CONFIDENTIAL]

RVS Background.png

[APP DESIGN]

[CONFIDENTIAL]

RVS Logo.png

[CONFIDENTIAL]

Marigold BK.png

[FULL BRAND DESIGN]
[DIGITAL DESIGN]
[PRINT DESIGN]

MG-logo.png

[CONFIDENTIAL]

Liberty-main-black.png

[CONFIDENTIAL]

[WEB DESIGN]

Vodacom Background.png

[WEB STORE DESIGN]

[CONFIDENTIAL]

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[CONFIDENTIAL]

1.png
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[WEBSITE DESIGN]
[EMAILER DESIGN]

Jameson Background.png

[WEBSITE DESIGN]

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Momentum Background.png

[MICRO SITEDESIGN]

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[CONFIDENTIAL]

[CONFIDENTIAL]

VELO Background.png

[SOCIAL MEDIA DESIGN]

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[CONFIDENTIAL]

[CONFIDENTIAL]

CANNAFRICA Background.png

[WEBSITE DESIGN]
[SOCIAL MEDIA DESIGN]

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SERGENGETI Background.png

[WEBSITE DESIGN]
[DIGITAL BANNER DESIGN]

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STUDENT HUB BACKGROUND.png

[SOCIAL MEDIA DESIGN]

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Brand Portfolio
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[WEBSITE DESIGN]

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Partner Rare BK.png

[WEBSITE DESIGN]

PR.png
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[WEBSITE DESIGN]

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VUSE Background.png

[SOCIAL MEDIA DESIGN]
[EMAILER DESIGN]

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[CONFIDENTIAL]

GLO Background.png

[SOCIAL MEDIA DESIGN]
[DIGITAL BANNER DESIGN]

Glo – Black.png

[CONFIDENTIAL]

LANDROVER Background.png

[SOCIAL MEDIA DESIGN]

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JAGUAR Background.png

[SOCIAL MEDIA DESIGN]

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B&B Background.png

[WEBSITE DESIGN]
[WEBSITE BUILD]
[WEBSITE COPY]
[LOGO DESIGN]

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Experience
Cotton Candy on Stick

04 experience

November 2020 - current

UI/UX DESIGN SPECIALIST

Self Employed Freelancer

[Open to permanent/part-time/contract]

May 2023 - December 2024

MARIGOLD
[SaaS | MARTECH]

Based in the United Kingdom

Senior Creative Designer

June 2019 - May 2020

BECAUSE CREATIVE EXPERIENCES

Global Marketing Manager

AWARD
RECEIVED

SOUTH AFRICA

DIGITAL AWARD

2017-2018

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May 2016 - May 2019

JAGUAR
LAND ROVER

Retail Marketing Manager

June 2013 - May 2016

APPLE ELECTRONICS

Marketing & Events Co-ordinator

Tertiary Education
Desert Cave Retreat

05 tertiary education

USER EXPERIENCE DESIGN

AVERAGED 90%

UNIVERSITY OF CAPE TOWN

COMPLETED: DECEMBER 2020

Contact

06 contact

Embracing Connection

GET IN TOUCH

for business inquiries and collaborations.

  • LinkedIn
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