WEB • DIGITAL • DESIGN
Hi, I'm Ally. Welcome to my page.
I'm a digital design freelancer, occasional photographer and somewhat of a story-teller, currently living in the alluring, Cape Town, South Africa.
Holding a digital award, a BCom Honours degree and over nine years of corporate marketing experience for premium brands, such as Jaguar, Land Rover and Apple Electronics, I pride myself on having learnt an invaluable way of thinking, which I now incorporate into my designs and creations.
Thoughtful design has the power to transform brands and grow businesses through a relative narrative, thereby deepening engagement. And after all, isn’t engagement what we’re all busy chasing?
With a passion for front-end web design and averaging 90% in a recent User Design Experience course I completed through the University of Cape Town (UCT), I like to think I thrive in the online space. Did you know mobile devices now account for approximately half of our web traffic, worldwide? Mobile optimisation, responsive design and page SEO are some of the pivotal elements to consider when choosing where to build your website.
I love building clean, user-friendly and functional designs which will quickly get to the heart of what it is you’re looking to achieve. Please get in touch with me for assistance with a new design or build, improvements to an existing one, engaging social media content, aesthetic graphic design and last but not least, email marketing. I'm always on the lookout for new projects, ventures and collaborations!
02 skills & services
UX & WEB DESIGN
AESTHETIC GRAPHIC DESIGN
03 digital design
May 2020 - current
Currently freelancing, providing website design & build and other creative marketing services to brands. Open to part-time, contract and full-time opportunities.
June 2019 - May 2020
BECAUSE CREATIVE EXPERIENCES
Global Marketing Manager
Focusing on B2B strategy, global website development & management, marketing automation, email marketing and blog, all through Hubspot. Aesthetic brand graphic design & copy. Social paid-campaigns.
May 2016 - May 2019
Retail Marketing Manager
Brand development & growth within retailers (Menlyn, Pretoria & later Cape Town) including quarterly strategy & budgets, formulating of marketing structures and processes, social media (incl. paid campaigns) and partnerships including influencers. New product launches.
June 2013 - May 2016
APPLE ELECTRONICS (CORE GROUP)
Marketing & Events Co-ordinator
Event, campaign & project co-ordination across a group of companies (iStore, iStore B2B, ThinkAhead, Fitbit accessories), event budgeting & reporting, new product launches.