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REFINED | DESIGN

About

01 about

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Hi, I'm Ally. Welcome to my page. ​

 

I’m a freelancer, a UI/UX design specialist. Originally from Cape Town South Africa, yet find myself currently living [and thriving] in the United Kingdom.

 

Emanating from a diverse background of over nine years in corporate marketing for premium brands like Jaguar, Land Rover and Apple, I pride myself on having learnt an invaluable way of thinking which I now use as a tool to incorporate into ventures and collaborations.  Furthermore, earning an award in the digital space, a post-grad degree and most recently averaging 90% in an online University [UX] User Design Experience course, led me to discover my expertise and the area of refined, interface design.

Intentional and thought-out design has the power to transform brands and grow businesses through a relative narrative, thereby deepening engagement and growing brand loyalty. And after all, isn’t that what we’re all busy chasing? Did you know mobile devices now account for approximately half of our web traffic, worldwide? Mobile optimisation and responsive design should be pivotal touch points when looking at your brand's online presence and experience.

 

Please get in touch with me if you're looking to conceptualise clean, user-friendly and functional spaces and products, both visually appealing and pleasant to interact with. Together we can design and develop experiences that make people's live simple. 

I'm always on the lookout for new projects, part-time or full-time ventures and collaborations.

Skills & Services

02 skills & services

USER EXPERIENCE RESEARCH

STATIC VISUAL DESIGN 

INFORMATION ARCHITECTURE

MARKETING [MICRO] COPYWRITING

WIREFRAMING

INTERACTIVE PROTOTYPING

USER ANALYSIS & TESTING

DATA ANALYTICS & VISUALISATION

BRAND & COMPETITIVE AUDITS

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03 brand portfolio

Liberty Background.png

[WEB PAGE DESIGN]

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[CONFIDENTIAL]

[CONFIDENTIAL]

Vodacom Background.png

[WEB STORE DESIGN]

[CONFIDENTIAL]

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[CONFIDENTIAL]

Momentum Background.png

[MICRO SITEDESIGN]

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[CONFIDENTIAL]

[CONFIDENTIAL]

1.png
CSWD Background.png

[WEBSITE DESIGN]
[EMAILER DESIGN]

Jameson Background.png

[WEBSITE DESIGN]

2.png
CWC Background – 2.png

[WEBSITE DESIGN]

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ML Background.png

[WEBSITE DESIGN]
[WEBSITE BUILD]
[LOGO DESIGN]

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RSVE Background.png

[WEBSITE DESIGN]
[WEBSITE BUILD]
[WEBSITE COPY]

THE_RSVE_.png
B&B Background.png

[WEBSITE DESIGN]
[WEBSITE BUILD]
[WEBSITE COPY]
[LOGO DESIGN]

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VUSE Background.png

[SOCIAL MEDIA DESIGN]
[EMAILER DESIGN]

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[CONFIDENTIAL]

VELO Background.png

[SOCIAL MEDIA DESIGN]

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[CONFIDENTIAL]

[CONFIDENTIAL]

GLO Background.png

[SOCIAL MEDIA DESIGN]
[DIGITAL BANNER DESIGN]

Glo – Black.png

[CONFIDENTIAL]

CANNAFRICA Background.png

[WEBSITE DESIGN]
[SOCIAL MEDIA DESIGN]

Black Cannafrica.png
MBA Background.png

[WEBSITE DESIGN]

MBA - Vector Logo-01.png
JAGUAR Background.png

[SOCIAL MEDIA DESIGN]

Jaguar.png
LANDROVER Background.png

[SOCIAL MEDIA DESIGN]

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SERGENGETI Background.png

[WEBSITE DESIGN]
[DIGITAL BANNER DESIGN]

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STUDENT HUB BACKGROUND.png

[SOCIAL MEDIA DESIGN]

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Brand Portfolio
Experience
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04 experience

May 2020 - current

SELF-EMPLOYED

UI/UX Freelancer

Specialise in conceptualising digital UI & UX interfaces for brands. Open to part-time, contract and full-time opportunities. Currently contracted to South African Creative Agencies, operating on a global scale. Open to part-time, contract and full-time opportunities.

June 2019 - May 2020

BECAUSE CREATIVE EXPERIENCES

Global Marketing Manager

Focusing on B2B strategy, global website development & management, marketing automation, email marketing and blog, all through Hubspot. Aesthetic brand graphic design & copy. Social paid-campaigns.

AWARD
RECEIVED

SOUTH AFRICA

DIGITAL AWARD

2017-2018

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May 2016 - May 2019

JAGUAR
LAND ROVER

Retail Marketing Manager

Brand development & growth within retailers  (Menlyn, Pretoria & later Cape Town) including quarterly strategy & budgets, formulating of marketing structures and processes, social media (incl. paid campaigns) and partnerships including influencers. New product launches.

June 2013 - May 2016

APPLE ELECTRONICS (CORE GROUP)

Marketing & Events Co-ordinator

Event, campaign & project co-ordination across a group of companies (iStore, iStore B2B, ThinkAhead, Fitbit accessories), event budgeting & reporting, new product launches.

Tertiary Education
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05 tertiary education

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USER EXPERIENCE DESIGN

UNIVERSITY OF CAPE TOWN

COMPLETED: DECEMBER 2020

AVERAGED 90%

OLDER

Contact

06 contact

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GET IN TOUCH

for business inquiries and collaborations. 

  • Instagram
  • LinkedIn
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Thanks for submitting!

Email: ally@allythatsme.com

United Kingdom

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