REFINED | DESIGN
01 about
Hi, I'm Ally. Welcome to my page.
I'm a UI/UX design specialist, originally from the vibrant city of Cape Town, South Africa, but for the last two years I've been based in the United Kingdom.
With over ten years of experience in corporate marketing for premium brands such as Jaguar, Land Rover, and Apple, I’ve honed a unique approach to creative problem-solving. This mindset now guides my design collaborations and projects. Along the way, I’ve earned recognition in the digital space, completed a post-graduate degree, and most recently, achieved a 90% average in an online UX Design course. My passion lies in creating refined, user-centered interfaces that elevate the user experience.
Intentional, well-crafted design has the power to transform brands and drive business growth by telling a relevant story — ultimately deepening engagement and building brand loyalty. After all, isn’t that what we're all striving for? With mobile devices now accounting for a significant portion of global web traffic, mobile optimisation and responsive design should be at the heart of your brand’s online presence and user experience.
Feel free to reach out if you're looking to create clean, user-friendly, and functional designs — whether it’s digital spaces, products, or visually compelling brand and graphic design solutions. Together, we can craft experiences that not only look great but also make people's lives easier. I'm always open to new projects, whether part-time, full-time, or collaborative ventures.
02 skills & services
USER CENTERED DESIGN
VISUAL DESIGN
BRANDING + IDENTITY
BRAND MESSAGING
WIREFRAMING
INTERACTIVE PROTOTYPING
USER ANALYSIS + TESTING
DATA ANALYTICS + VISUALISATION
RESEARCH + AUDITS
03 brand portfolio
[FULL BRAND DESIGN]
[DIGITAL DESIGN]
[PRINT DESIGN]
[CONFIDENTIAL]
[WEB PAGE DESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[WEB STORE DESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[MICRO SITEDESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[SOCIAL MEDIA DESIGN]
[EMAILER DESIGN]
[CONFIDENTIAL]
[SOCIAL MEDIA DESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[SOCIAL MEDIA DESIGN]
[DIGITAL BANNER DESIGN]
[CONFIDENTIAL]
04 experience
May 2023 - current
MARIGOLD
[SaaS | MARTECH]
Senior Designer
November 2020 - current
UI/UX DESIGN SPECIALIST
Self Employed Freelancer
June 2019 - May 2020
BECAUSE CREATIVE EXPERIENCES
Global Marketing Manager
AWARD
RECEIVED
SOUTH AFRICA
DIGITAL AWARD
2017-2018
May 2016 - May 2019
JAGUAR
LAND ROVER
Retail Marketing Manager
June 2013 - May 2016
APPLE ELECTRONICS
Marketing & Events Co-ordinator