REFINED | DESIGN
01 about
Hi, I'm Ally. Welcome to my page.
I’m a freelancer, a UI/UX design specialist. Originally from Cape Town South Africa, yet find myself currently living [and thriving] in the United Kingdom.
Emanating from a diverse background of over nine years in corporate marketing for premium brands like Jaguar, Land Rover and Apple, I pride myself on having learnt an invaluable way of thinking which I now use as a tool to incorporate into ventures and collaborations. Furthermore, earning an award in the digital space, a post-grad degree and most recently averaging 90% in an online University [UX] User Design Experience course, led me to discover my expertise and the area of refined, interface design.
Intentional and thought-out design has the power to transform brands and grow businesses through a relative narrative, thereby deepening engagement and growing brand loyalty. And after all, isn’t that what we’re all busy chasing? Did you know mobile devices now account for approximately half of our web traffic, worldwide? Mobile optimisation and responsive design should be pivotal touch points when looking at your brand's online presence and experience.
Please get in touch with me if you're looking to conceptualise clean, user-friendly and functional spaces and products, both visually appealing and pleasant to interact with. Together we can design and develop experiences that make people's lives simple.
I'm always on the lookout for new projects, part-time or full-time ventures and collaborations.
02 skills & services
USER EXPERIENCE RESEARCH
STATIC VISUAL DESIGN
INFORMATION ARCHITECTURE
MARKETING [MICRO] COPYWRITING
WIREFRAMING
INTERACTIVE PROTOTYPING
USER ANALYSIS & TESTING
DATA ANALYTICS & VISUALISATION
BRAND & COMPETITIVE AUDITS
03 brand portfolio
[WEB PAGE DESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[WEB STORE DESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[MICRO SITEDESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[SOCIAL MEDIA DESIGN]
[EMAILER DESIGN]
[CONFIDENTIAL]
[SOCIAL MEDIA DESIGN]
[CONFIDENTIAL]
[CONFIDENTIAL]
[SOCIAL MEDIA DESIGN]
[DIGITAL BANNER DESIGN]
[CONFIDENTIAL]
04 experience
May 2020 - current
UI/UX DESIGN SPECIALIST
Specialise in conceptualising digital UI & UX interfaces for global brands. Open to part-time, contract and full-time opportunities.
June 2019 - May 2020
BECAUSE CREATIVE EXPERIENCES
Global Marketing Manager
Focusing on B2B strategy, global website development & management, marketing automation, email marketing and blog, all through Hubspot. Aesthetic brand graphic design & copy. Social paid-campaigns.
AWARD
RECEIVED
SOUTH AFRICA
DIGITAL AWARD
2017-2018
May 2016 - May 2019
JAGUAR
LAND ROVER
Retail Marketing Manager
Brand development & growth within retailers (Menlyn, Pretoria & later Cape Town) including quarterly strategy & budgets, formulating of marketing structures and processes, social media (incl. paid campaigns) and partnerships including influencers. New product launches.
June 2013 - May 2016
APPLE ELECTRONICS (CORE GROUP)
Marketing & Events Co-ordinator
Event, campaign & project co-ordination across a group of companies (iStore, iStore B2B, ThinkAhead, Fitbit accessories), event budgeting & reporting, new product launches.